ROLAND BHARTES

 

               ROLAND BARTHES

Roland Barthes is a Frencg essayist and was a part of semiotics theory along the knowlege of media, He helped finding the modern science of semiology, applying the methods to the "myths" that he saw all around him like: media, fashion,art, photography,architecture. According to barthes, Anything in culture can be a sign and send a specific message.

 The word is "denotation" and "connotation" have been used in the part of sign theory, which help the hint or identitfy the meaning of the text or concept .

Barthes introduced the three step in order of signification process:

 First order: Form and concept

Second order: Signification

Third order: Signification Myth